This video highlights key marketing techniques used in the Coke i-Lohas introduction of their bottle water products in asia. It also compares this techniques to current brand practices in the north american market.
Showing posts with label i-lohas. Show all posts
Showing posts with label i-lohas. Show all posts
Sunday, May 9, 2010
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The LOHAS Forum brings together +500 business executives to network and learn about the opportunities the LOHAS marketplace has to offer and how best to target the LOHAS consumer.
