This video highlights key marketing techniques used in the Coke i-Lohas introduction of their bottle water products in asia. It also compares this techniques to current brand practices in the north american market.
Showing posts with label lohas innovation. Show all posts
Showing posts with label lohas innovation. Show all posts
Sunday, May 9, 2010
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The LOHAS Forum brings together +500 business executives to network and learn about the opportunities the LOHAS marketplace has to offer and how best to target the LOHAS consumer.
